Logo: Hill and Knowlton
Consumer Tech Study

Download

Download the Consumer Technology Survey report below.

Consumer Technology SurveyConsumer Technology Survey

 

Get in touch

Lori Robinson
(212) 885-0324

Key findings

In our survey we found that consumers are avid users of their consumer gadgets and fairly satisfied with the items that they own. Items with functional benefits such as computers or mobile phones are fairly ubiquitous with at least 80 percent of households owning one or more each. Despite their utility, nearly two out of three consumers are still looking for that one device that will still simplify their lives. In addition, the affinity for consumer gadgets does not overshadow the need for traditional household items such as refrigerators or cars.

People snuggle up with their favorite tech gadget. People snuggle up with their favorite tech gadget.
   
People take their mobile phone with them everywhere - here is a look at where they use it most. People take their mobile phone with them everywhere - here is a look at where they use it most.
   
What tech items people will purchase next year. What tech items people will purchase next year.
   
Top four tech items people have no interest in. Top four tech items people have no interest in.
   
Nearly 2 out of 3 consumers are waiting for the gadget that will truly simplify their life. Nearly 2 out of 3 consumers are waiting for the gadget that will truly simplify their life.
   
Public or Private. More men than women think that technology has made their private life more public. Public or Private.
More men than women think that technology has made their private life more public.
   
Majority of people think they can easily find what they want on the Internet. Majority of people think they can easily find what they want on the Internet.
   
Women can't imagine life today without portable devices. Women can't imagine life today without portable devices.
   
30-40 year olds use the Internet for entertainment more than for education/information, 18-29 year olds follow. 30-40 year olds use the Internet for entertainment more than for education/information, 18-29 year olds follow.
   
Half of people feel more informed than retail sales staff when purchasing items at a gadget/tech store. Half of people feel more informed than retail sales staff when purchasing items at a gadget/tech store.
   
18-29 year olds feel more informed than retail sales staff, followed by 41-49 year olds, when purchasing items at a gadget/tech store. 18-29 year olds feel more informed than retail sales staff, followed by 41-49 year olds, when purchasing items at a gadget/tech store.
   
One third of people say they own a home network system. One third of people say they own a home network system.
   
Almost all owners of a home network system use it for the Internet and half also use it for sharing printers and documents. Almost all owners of a home network system use it for the Internet and half also use it for sharing printers and documents.
   
More than half of all Americans are unfamiliar with the 'Digital Home'. More than half of all Americans are unfamiliar with the "Digital Home".
   
How people want to use their mobile phones (after making calls and sending text messages). How people want to use their mobile phones (after making calls and sending text messages).
   
Clicking into the TV - top three desired uses (after watching broadcast programs and DVDs). Clicking into the TV - top three desired uses (after watching broadcast programs and DVDs).
   
Consumers want the ability to use their computers in a wider variety of entertainment platforms. Consumers want the ability to use their computers in a wider variety of entertainment platforms.
   
Who do you call when you need tech support?  Myself... Who do you call when you need tech support? Myself...
   
More men than women rely on themselves for tech support. More men than women rely on themselves for tech support.
   
How consumer tech gadgets match-up to household appliances in daily life importance How consumer tech gadgets match-up to household appliances in daily life importance