The need for powerful insights to drive effective communications has never been greater. As our clients grapple with complexity, confusion and change, they want to cut through the information overload to something meaningful.

Hill & Knowlton has global teams dedicated to providing useful intelligence and insights by harnessing the latest in technology and research.

Our partnership with Factiva, for example, gives us unique access to a suite of graphical displays of key media metrics. These allow benchmarking against competitors and ongoing analysis of media trends to ensure focused and responsive communications management. Qualitative media analysis is carried out by our partner company, ComMetric.

We employ a host of proprietary research tools including RADAR™, BrandZ™, ReputationZ™ and others, to ensure our solutions are driven by true brand and audience understanding. We also directly monitor media, blogs and online communities. To obtain first-hand understanding of the target audience mindset, we conduct quantitative and qualitative primary research in partnership with Penn Schoen & Berland and other WPP research companies.

We use these tools on a global basis to keep our finger firmly on the pulse – to understand the issues and trends and the "movers and shapers" who lead them. And by doing so we empower our consultants and our clients across all industries and geographies to create and carry out more effective communications.