Publications and Studies
A trend will be signalled before it really arrives. We position ourselves to pick up early signs by promoting a knowledge culture in the firm - indicated by the host of publications and thought pieces we produce on local, regional or global issues. Here is a selection of our global publications:
- Insights is our global public affairs newsletter.
- Return on Environment reports on the attitudes of senior business decision makers to the emerging clean-tech category.
- Corporate Reputation Watch is an annual survey which provides the latest insights into the influence of corporate reputation, and its importance to key stakeholders such as the financial community and employee talent.
- Tech Decision Makers Study (1Mb PDF) gives an annual update on the decision-making process for B2B technology purchases. It assesses the criteria and sources of influence on senior tech decision makers when making their shortlist of vendors.
- Enterprise 2.0 is a new book on the impact of online social networking inside organisations. It has been written by our worldwide director of marketing technology, Niall Cook.