Technology Decision-Makers Study

In a down economy, what most influences how businesses choose one technology vendor over another?

According to this, the fourth annual Technology Decision-Maker’s Study from Hill & Knowlton, the circles of influence that most drive tech purchases are becoming more complex and more interrelated.

Progressive tech marketers are balancing budget constraints against the need for a more integrated marketing approach based on exactly what decision-makers they’re trying to reach. Word of mouth, industry analysts, digital channels, and traditional media are shaping short lists, driving reputation, and accelerating purchase cycles.

Which sources of influence net tech vendors the most results? What role does corporate reputation play vs. product positioning and pure tech PR? When are blogs influential, and when are they not?

This report summarizes the detailed findings from interviews with 384 CEOs, CIOs and other tech purchase decision-makers from the US, UK and Canada.

Additional cuts of data are available upon request.