Social media principles

Employees of Hill & Knowlton, Inc. have pledged to uphold these principles in the course of their dealings with online communities on behalf of our clients.

• We will not engage with social or consumer-generated media on behalf of a client without their knowledge, or if it contravenes a client's own policies.
• We will always disclose who we are and who we are working for (both our agency and our client).
• We will never pretend to be someone or something we are not.
• We will take time to understand the rules, beliefs and desires that exist within the online communities we use to communicate.
• We will respect any privacy and contact preferences of each individual.
• We will refuse to undertake work that requires us to compromise these principles.

If you believe one of our employees has breached these principles, please send as much information as possible (including links and copies of correspondence) to Tony Burgess-Webb, Chief Marketing Officer.